There are two things I’m terrible at when it comes to being a writer. Number one, writing those book descriptions that are used to let readers know about the book they’re considering buying. Number two, coming up with a title for my book.
Experts will tell you there are two things that are necessary to sell a book; a great cover and a good title. This is especially true if you’re a new author trying to entice readers. I think that might be why I have such a mental block when it comes to crafting a good title.
When it comes to the title, there are those rare flashes of what I think are brilliance, and I come up with a great title that’s fitting for the book. The rest of the time, I have to put a lot of effort in to coming up with a good title. Making that effort usually involves considering the theme, the characters, the setting, etc. and trying to find titles that are relevant to those things yet still manage to be clever while at the same time not losing the buyers’ interest. In other words, my title has to be catchy yet not too long as to be off putting to the buyers.
I try. I really do. I think most authors try hard because we know what’s at stake. Lately though, I’ve noticed this rash of titles that don’t seem to be trying hard. For instance; My Boss is a Grumpy Werewolf who thinks I’m his Mate and wants me to have his Baby.
This is just one example of many that I’ve seen lately. I’m using this one because it’s stuck in my mind. When I first saw a book in the Kindle bookstore that had a title pretty darn close to this, I was surprised. In fact, I scoffed a little bit, thinking the author hadn’t put any effort in to the title. Then I thought about it and decided that at least I knew what the entire book was about just from the title. That cemented my decision not to buy the book, but it had me wondering. Was this author lazy or clever? Maybe the title was supposed to be comedic, and I missed the point. Though I didn’t buy the book, maybe others were enticed by the title’s straightforwardness.
Maybe having titles that seem outrageous isn’t such a bad thing. I’m still talking about this book. By doing so, I’m probably encouraging people to search it out which could lead to sales for that author. Who knows what using a seemingly convoluted title will accomplish?
Whatever the answer is, I will probably not change the way I develop titles. I will also probably be struggling with title creation my entire writing career. So maybe, coming up with the title that makes buyers do a double take because it’s so far out there isn’t such a bad thing.